Applications open for September 2022Request information to learn more

Online MSc Marketing

Make your mark in a changing digital world.

Study online, on your terms

The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.

This 100% online programme offers you access to a diverse range of international industry and faculty expertise. The online MSc also provides exciting opportunities to exchange ideas and establish networks around the world with a community of forward-thinking global marketeers. In fact, 67% of our students are international, hailing from 44 countries**.

Apply the latest technologies to marketing fundamentals. Explore the latest topics, from analytics to user experience (UX) marketing, brand development, marketing management and consumer behaviour.

Join an institution where ambitious people are driven to succeed. Study our online MSc Marketing and start changing the world today.

100% online

Three starts a year

Russell Group Member

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Complete the form below for detailed programme information and to be contacted by phone and/or email.

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2.5 years – 6 years part-time

Start dates

January, April and September


Payable in instalments of £1,667 per 20 credits, totalling £15,000*.

Entry requirements

You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution.

We also welcome candidates with non-academic qualifications and backgrounds; candidates with more than three years’ work experience will be considered.

International students

Applicants must have an IELTS score of 6.5 with no less than 6.0 in any band.

Do you meet our entry criteria? Submit your degree certificate (or equivalent), including your final overall grade and a copy of your CV to our team here for a check. A member of our team will provide feedback or an offer in principle within 48 hours.****

Explore new marketing perspectives

The future lies where digital marketing meets core marketing. Prepare for success at this crossroads. The programme takes a digital approach to marketing, enhancing your expertise in marketing management with electives in UX design, social media marketing and other emerging practices.

For marketers seeking to future-proof their marketing skills in business, success rests on the ability to harness the latest data-based, service-centred and digital techniques. Explore our core and elective courses below to see how digital marketing enhances the foundational competencies instilled through our 100% online programme.

The core courses take a modern approach to marketing, as fundamental concepts converge with digital tactics dominating this industry. These courses include Marketing Management, Consumer Behaviour, Marketing Communications Strategies and Tactics, Brand Management and Marketing Research and Analytics.

Take two electives to elevate your ability to maximise marketing efforts using the latest digital practices and other marketing functions. The elective options include Digital Marketing, Retail Marketing, Services Marketing, User Experience (UX) Design, Marketing: Ethics, Consumption and Technology and Social Media Marketing.

Interactive online learning

No matter where you are, you can experience relevant learning that applies to the real world as you build community with students from over 83 countries worldwide.**

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Career prospects

Careers in marketing are highly rewarding, both financially and creatively. In 2022, marketing manager ranked in the top 25 for highest overall job satisfaction, base salary and number of available roles in the UK.1

Top 5 Jobs for current students***

  1. Director / Manager 20.31%
  2. Marketing 17.19%
  3. Other 17.19%
  4. Teacher / Education 8.59%
  5. Communications or Digital Marketer 7.03%/7.03%

Programme outcomes

Over 500 years of groundbreaking research

The University of Glasgow has been changing the world since 1451. Let our history of excellence inspire the history you will make. Study online with us and start making your impact on the world today.

Ranked 13th in the UK, 44th worldwide for International Strategic Marketing (Campus Masters) – QS World University Rankings 20222

Adam Smith Business School is among the top 100 business schools in Europe – Financial Times 20213

#11 Best UK University – The Guardian University Guide 20224

“This programme helped me to deepen my knowledge in consumer studies and I managed to find a dream job in market research.”

– Natela Tcaava, Online Msc Marketing student

Join our online community


  1. “25 Best Jobs in the UK for 2022,” Glassdoor. Retrieved 27 June 2022, from
  2. “QS World University Rankings Masters in Marketing 2022,” QS Quacquarelli Symonds Limited. Retrieved 17 May 2022, from
  3. “European Business School Rankings 2021,” Financial Times. Retrieved 17 May 2022, from
  4. “The best UK universities 2022 – rankings,” The Guardian. Retrieved 1 May 2022, from

* Fees: Payable in instalments of £1,667 per 20 credits totalling £15,000. Fee information is subject to change and is for guidance only.

** The University of Glasgow has students in 83 countries overall, and our MSc Marketing students hail from 44 countries. Data accessed April 2022.

*** Data as of May 2022.

**** Terms and conditions apply which will be specified in any offer in principle you receive.